Case Study
Linney at Event Production Show
Digital live scribe
We supported creative marketing agency, Linney, at the Event Production Show 2024, a two-day event dedicated to the live events industry held at the ExCel Centre in London.
Linney had a stand at the show and was offering attendees live problem-solving sessions with the team to showcase their events expertise to potential new clients.
Linney wanted to maximise the impact of these sessions, so Lim stepped in to bring the conversations to life in a visual way.
Before
We needed to decide the best visual way we could help make each session memorable to elevate Linney’s presence at the show.
For this project, we decided that digital was best because we needed to draw quickly, and we wanted each customer to have the unique experience of their session with Linney being visualised in real-time on the big screen.
As there wouldn't be sessions running all day, our visualiser Phoebe created an animation in advance to show off Linney’s process and help to spark discussion with passers-by.
During
Over the two-day event, Phoebe worked closely with the Linney team on the customer sessions and quickly captured what was discussed to create a visual on the iPad.
The iPad was also connected to a screen at the stand, so visitors could see how their conversations were emerging, alongside the animation Phoebe created.
'Phoebe is so impressively talented at her work'
Niall Minnery, Event Director, Linney
After
From experience, we know trade shows are really busy, and inspiring conversations in the moment are key to starting a great relationship. We also know some people remember names really well and some remember faces really well, so we came up with the brilliant idea of sending each customer their personal visual which included a photo of the Linney team member they chatted to, to help people remember their conversations after the busy show.
'I really appreciated Ellie’s collaboration on scoping the solution and your ideas and expertise.'
Niall Minnery, Event Director, Linney
What next?
Lim's sister brand TFP has a long-standing relationship with Linney so watch this space for future projects together.
Ellie and Phoebe were the perfect extension of our team. I couldn’t be more positive about working with you both.
Niall Minnery, Event Director, Linney
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