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Mars Women In Supply Logo Banner 2024

Case Study

Mars - Women in Supply+

Visual identity 

Women in Supply+ is an internal associates resource group within Mars which is striving for inclusion and gender balance in the male dominated field of Manufacturing and Supply Chain. The group was founded in 2018 and is run by women, for women and allies.

Women in Supply was gaining traction within Mars, and the time had come to make it more official by creating a visual identity. Enter Lim.

They needed a logo to unite the members and elevate the initiative as they continued to expand.

How we worked

We worked closely with Women in Supply founders Sabrina Edwards-Maas and Marine Le Quere to map out ideas for how to support the WIS story in a simple and powerful way.

We initially created a selection of logo drafts to help us work out which direction they wanted to go in. We used the Mars company colour pallet to create a visual identity for the group.

The aim was to design a logo that signified the different elements that make up Women in Supply+, including the tagline ‘Join, Stay, Grow’. It also needed to be clear enough at a smaller scale for PowerPoint decks and any other internal uses.

After deciding on the colour pallet, we created a selection of vector icons for the team to choose which they felt represented each section correctly. We worked closely with the WIS team to create a few rounds of iterations, eventually deciding on a logo they liked best.

The logo was also used for the Mars “Make The Difference” Awards, for which they had been nominated for delivering an initiative making an extraordinary impact.

Women in Supply

The result

Women in Supply adopted the new visuals immediately with some amazing results: the group grew from 50 to close to 850 members.

Having something visual to bring the group together made all the difference.

They also made a sticker out of the logo for all their members to proudly display on their laptop or notebooks, and they even started wearing T-shirts with their logo on.

Women in Supply was one of the 12 winning projects (out of 13,000 nominations) at the global Make The Difference awards in 2022 (Mars internal recognition program), which was a huge achievement.

Women in Supply - Make The Difference

Going forward

Women in Supply was so pleased with our work that we’ve been invited back one year on. We’re going to update the logo and map out the next step of the journey as the initiative continues to grow.

Here’s what the client said:

“A simple and well thought logo or visual can go a very long way and express with little words what we stand for.” Marine Le Quere, Co founder of Mars Associate Resource Group, Women in Supply Europe.

Great listening, very responsive, creative ideas, beautiful drawings.

Sabrina Edwards-Maas, Co founder of Mars Associate Resource Group, Women in Supply Europe.

About Mars ARG, Women in Supply Europe

Mars ARG Women in Supply Europe was created by Sabrina Edwards-Maas, Global Industrial Engineer (Supply Strategy) at Mars Food, and Marine Le Quere, Supply Chain Director at Mars in 2018, with the aim to inspire women to join, stay and grow in end-to-end Supply by fostering an inclusive culture for all.

ARGs (Associate Resource Groups) are groups within Mars that bring together Associates with similar interests.

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