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HTM Highways UK 2023 Lim 02

Case Study

HTM at Highways UK 2023

In-the-moment scribe

This year HTM had an exhibition stand at Highways UK in Birmingham. They wanted their stand to have impact and be interactive. 

Firstly, some headlines about Highways UK for context

The Highways UK event brings together the people responsible for planning, developing, managing, maintaining, and future-proofing the nation's roads networks.






strategic partners


Rewind to the planning calls, the Lim team explored with HTM how live visuals were going to level up their already epic stand. HTM have just redesigned their head office so the stand was designed to showcase their new look.


Phoebe and the HTM team spoke to attendees visiting the stand about what mattered most to them and why. The themes and key takeaways were captured in white pens on a blue wall. Phoebe filled the space with characters, illustrations and typography.

The visual was a great conversation starter with visitors to the stand; and as people took time to look at the visual, they too added insight.


HTM loved the final visual and have created content for socials using what was created. We digitised the visual too so HTM could get maximum use.

You can read HTM's blog here.

HTM Highways UK 2023

The digitised visual

Working with Lim has been an easy process and it has been great seeing the creative outputs from the event both on the day and in the digital visual. It was a pleasure having Phoebe on the stand with us

Flora Donnelly, Marketing & Communications Coordinator

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