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NHS Employers Diversity in Health and Care Partners

Case Study

NHS Employers - Diversity in Health and Care Partners

Communication visual

'Reasons why' poster

We were asked by the Equality, Diversity & Inclusion team at NHS Employers to create a poster for their programme kick off. This event was the first of the programme, so setting a strong foundation was key.

The purpose of the visual was to share participant's actions for the NHS EDI Improvement Plan.

How we worked

We knew we needed to create a poster to be printed on A1 board for use for the event. Here are the steps we took to get there:

  1. Taking a the brief: We were provided information by the NHS Employers team who had very helpfully laid out the content in a spreadsheet.
  2. Drafting the visual: Lim visualiser, Ellie P, created a draft of the visual for feedback from the team. 
  3. Creating the final visual: Once we had the thumbs up the final visual was drawn up and sent to print.

Making the poster accessible to read was a priority

The following things were important to the team when creating the visual:

  • Lots of space around messaging
  • Contrast in text and background colours
  • Avoid block capitals and italics
  • Good flow of content so it’s easy to follow

What people were saying

The team and participants were  pleased with the final visual, so much so another trust has asked if they can use the visual as a template for their own actions with their team.

Final Visual NHSE Diversity in Health and Care Partners

Beautiful product, great comms, very responsive

Becky Tasker, Programme Manager

Infact, this wasn't the first time we'd worked with this team

Last year the NHS Employers were running a similar programme and they asked for our support to create a visual. Lim visualiser Freya created a brilliant poster for the team to use.

You can see it here...

NHS Employers Diversity in Health and Care Partners Visual September 2022

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