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Story Map 1

Case Study

Royal British Legion

Communication visual - story map

The brief

The Royal British Legion had moved to a new HR offering – moving from a reactive, traditional HR model to a strategic focused, proactive People Business Partner model, supported by Shared Services. They needed to explain how staff accessed the new service, what staff could expect and what Royal British Legion would expect from them. It was a completely different way of working for their 1,700 staff and it was critical they could embed this approach quickly so they continued to offer excellent service.



14 days

from start to finish

Lim RBL Timelapse Cover

Here's what the drafting process looked like

How we worked


Royal British Legion had a really clear (and short) timeline, so we scheduled meetings to discuss each iteration of the visual.


We worked very closely with the team to understand the ask and reflected their conversations in our work. They also offered guidance and ideas to get to the final visual.


The client used the map as part of their comms plan and it supported their presentation to key stakeholders and staff. It’s also on their Intranet as a reference guide for staff.

The all-important results

The map made sure staff understood the access routes into the new People Team and the outcomes.

"Together, we produced an excellent visual."

Mandy Heal, People Director, Royal British Legion

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